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The Comms Workspace for Art Institutions

Cartella turns your exhibition material into a full press campaign. It drafts in your house voice, checks every fact against its source, and leaves every approval to you.

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Built for the People Who Communicate Art

  • Museums
  • Kunsthallen
  • Art associations
  • Foundations
  • Biennials & festivals

One Workspace for the Whole Campaign

From the first curatorial draft to the board report, everything about an exhibition's press lives in one project.

For Comms Teams

Plan every exhibition, split the work, and send drafts to the curator and director for sign-off without email chains.

Explore Cartella for Teams

For One-Person Departments

Get the output of a full press office: releases in three languages, image lists, press page and press review, done in hours, not weeks.

Explore Cartella for Solo Leads
NEW

Introducing Ask Cartella

Drop in the curatorial text, works list and images. Two minutes later the project is set up: fact sheet, campaign plan, first drafts and a journalist list.

Collage of cut serif letters spelling Cartella, with pencil hatching, a press release heading and an embargo line.

Built for How Press Work Actually Runs

Give it files, an email from the curator or a one-line brief. It shows a plan first and only acts when you say so.

Learn More Ask Cartella

Why we built Cartella
[Portrait: Hanna]
Hanna Facchinelli
Co-founder
“Press work for an exhibition is the same cycle every time, under the same deadlines, in three languages. It should take days, not weeks.”

[Draft for Hanna to rewrite.] I have run communication for a contemporary art museum for years. Every show starts with a curatorial text, a works list and a folder of images, and ends with a press review for the board.

Cartella keeps all of it in one place, with every fact traced to its source and every quote approved by the person who said it. The judgment stays with us. The admin goes to the machine.

Research

The State of Museum Communications 2027

Read the report

We asked comms heads at [n] museums across Italy and the German-speaking countries how they run exhibition press today. Here is what they told us.

[x]%
[Finding 1 from the research paper]
[x]%
[Finding 2 from the research paper]
[x]%
[Finding 3 from the research paper]

One Exhibition, Start to Finish

See the Full Walkthrough
Six months out

The fact sheet is confirmed by the curator.

Announcement

The release goes out in three languages on the same day.

Press preview

Journalists get images, credits and the press kit from one page.

Opening

Every quote has been approved by the person who said it.

Mid-run

A lender pulls a work, and every text is updated in minutes.

Closing

The board gets the press review the same week.

Less Time on Admin. More Time for the Story.

From files to a set-up project
2 min
Languages at launch
3
Arts outlets in the press database
300+
Facts linked to a source
100%

Your Material Stays Yours

Unpublished exhibitions, embargoed news and loan details need care. Each institution's data is separated, hosted in the EU and never used to train AI models.

More About Security

  • Hosted in the EU

    All data stays on servers in the European Union.

  • Never used for training

    Your texts, images and contacts are never used to train AI models.

  • GDPR and DPA

    A data processing agreement with every customer, and a public list of subprocessors.

  • Separate space per institution

    Each organisation is fully separated. Nothing is shared between customers.

  • Embargo and restricted projects

    Press pages go live at the set time. Sensitive projects are visible only to the people on them.

  • Full audit log

    Every approval, export and publish is recorded with who and when.

Give Your Next Exhibition the Press It Deserves

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